Denbighshire’s tourism industry is thriving according to recent research.
Figures have been released as part of the STEAM programme – Scarborough Tourism Economic Activity Monitor, which aims to measure the impact of tourism from both staying and day visitors.
Tourism plays a vital part in Denbighshire’s economy, with a total economic impact in 2016 of over £479 million, an increase of 3.2% compared to the previous year and nearly 50% increase compared to 10 years ago.
In 2016, the total number of visits to Denbighshire – taking into account tourism day visits and staying visitors was nearly 6 million, increasing by 1.7% from 2015 and 23% compared to 10 years ago.
Councillor Hugh Evans OBE, Leader of Denbighshire and who is also the Cabinet Lead Member for the Economy, said: “This is great news for Denbighshire and I’m delighted that our tourism industry is growing. Staying visitors accounted for 67% of the total economic impact last year; which highlights the importance of attracting high quality accommodation to the region.
“The latest figures reveal that Denbighshire continues to be a popular choice for day trippers and over 6,000 full time jobs were supported by tourism spend in 2016, which demonstrates the contribution the sector makes to our local economy by providing services to the community and employment opportunities for our residents.
“Capitalising on Visit Wales marketing campaigns, working with partners to deliver our Destination Management Plan and the increased popularity of North Wales as a holiday destination all play an important role in increasing awareness of the wealth of attractions, facilities and services available in the county.”
Ian Lebbon, Chair of the Denbighshire Destination Partnership, said: “It’s great to see the increase in visitor numbers to the County for both day and staying visitors. We will continue to look at innovative ways to attract more visitors especially highlighting our hidden gems and hands-on experiences that many people are seeking when choosing their breaks.
We are currently finalising our Destination Management Plan for 2017-20 in partnership with local businesses and groups to ensure long-term sustainability for the development of tourism in the county.”
North East Wales also reported further growth in 2016 with the overall volume of visits increasing by 1.1% compared to 2015, while the amount spent has increased by 3.4%. There were 11.40 million visits made to North East Wales, with an associated spend of nearly £850 million.
STEAM reports give a month by month account of the performance of the tourism industry within an area, from which, trends can be identified and acted upon. Such research is vital to ensure the future development and success of the industry.