Wales, by Trails year builds on the success of Visit Wales’ five themed years to date – adventure, legends, sea, discovery, outdoors. The themed years highlight Wales as the welcoming, inclusive destination which is open all year round whether that is for the more intrepid adventurers or for those laid back visitors seeking relaxation.
We in North East Wales believe the Trails theme is perfect for our part of Wales. In a post-pandemic world, research shows people are seeking curated experiences that reconnect them, be that to heritage, culture, nature, community.
The year is all about finding forgotten treasures, embracing journeys of the senses and making memories along pathways around local food, attractions, activities, landscapes and coastlines.
We hope to inspire visitors throughout the year to create their own trails in our little our corner of Wales and to boost the economy by supporting local businesses. We’ve created a new inspirational booklet which will be widely distributed to tempt visitors as well as being available digitally, plus new films, inspirational trail ideas from local people and plenty of blogs and social media inspiration to make the #year of trails one to remember. We are inviting visitors and the people of Wales to curate their own epic trails in Wales during 2024.